Dancer and choreographer Thierry Ishimwe, extensively often known as Titi Brown, launched a brand new music and cultural undertaking aimed toward selling Rwanda as a tourism and cultural vacation spot, by a debut music and a wider inventive marketing campaign.
Titi Brown stated his thought emerged from his expertise in choreography, the place he seen how dance and visible creativity can elevate music and strengthen an artist's identification.
“I spotted that I may do dance for various artistes and other people would adore it, and that additionally helps in branding the artist. Then I assumed, why not use the identical method to model my nation by music,” he informed The New Instances.
On the centre of the undertaking is the brand new music Urare, which carries a direct invitation to each Rwandans and worldwide audiences to go to and expertise the nation.
“The concept behind Urare is straightforward: come and spend time in an exquisite nation, a rustic with good management, a rustic the place we have fun and carry out,” he defined.
He added that the music is meant to remind folks of Rwanda's magnificence, peace, and hospitality, positioning the nation as a gorgeous vacation spot for guests.
“It’s a music that encourages foreigners and Rwandans within the diaspora to come back and go to Rwanda as a result of it’s a nation of peace and a spot price seeing,” he stated.
A collaborative inventive motion
The undertaking options a variety of creatives from throughout the leisure business, together with filmmakers, content material creators, musicians, and journalists. Urare options artistes Peace Jolis, Magna Romeo, Luna, Kenny Mirasano, and Fox Makare.
He stated the goal is to convey collectively younger people who find themselves lively on social media to amplify Rwanda's picture collectively.
“The music options many stars from completely different fields—cinema, content material creation, music, and media. We need to unite younger creatives who communicate with one voice about Rwanda in order that the message reaches far,” he famous.
The music video additionally brings collectively well-known figures spanning music, movie, comedy, and journalism, together with The Ben, Chriss Eazy, Papi Intelligent & Dorcas, Seburikoko, Mariya Yohana, Irene Murindahabi, Scovia Mutesi, Fally Merci, and Luckman Nzeyimana.
Past music: Rwanda in Mirror undertaking
The music kinds a part of a broader initiative titled Rwanda in Mirror, which Titi Brown described as a long-term cultural storytelling undertaking showcasing Rwanda by inventive expression.
He stated the undertaking will embrace visits to prisons and faculties, the place individuals will share messages in regards to the nation and its growth journey.
“Rwanda in Mirror is a giant undertaking with many actions. We’ll go to prisons and speak about Rwanda, and we will even go to varsities. It’s about displaying Rwanda as we see it within the mirror—an exquisite nation that has come from far and remains to be rebuilding,” he stated.
Finally, Titi Brown stated he hopes the undertaking will contribute to nationwide branding and assist individuals who don’t but know Rwanda uncover it by music and storytelling.
“I count on this undertaking to assist model my nation and make individuals who don't know Rwanda find out about it by this music,” he stated.
He added that Rwanda in Mirror is barely the start of a sequence of inventive works aimed toward selling nationwide delight and worldwide visibility.
“There shall be extra tasks after this,” he stated.
