Rwanda Improvement Board (RDB) is contemplating a partnership with American health influencer and entrepreneur Ashton Corridor to assist efforts to advertise Rwanda as a tourism vacation spot by way of the Go to Rwanda model.
ALSO READ: Ashton Corridor lands in Rwanda after viral African tour with Kagarara
RDB’s Chief Tourism Officer, Irène Murerwa, met Corridor on Saturday, July 11, alongside Rwandan content material creator Enock Uwizeye, popularly referred to as Ashton Small or Kagarara, and Indian content material creator Yogendra Kushwah, identified on-line as Indian Ashton Corridor.
The assembly mentioned “their go to to Rwanda and alternatives to showcase the nation's distinctive tourism experiences to international audiences,” RDB mentioned.
Though RDB didn’t disclose particulars of the discussions, the assembly factors to the nation's continued efforts to market its tourism sector by way of personalities with a powerful worldwide following.
By way of the Go to Rwanda model, the nation has through the years mixed conventional vacation spot advertising and marketing with strategic partnerships, together with sponsorship offers with European soccer golf equipment in addition to NBA and NFL golf equipment, to advertise the nation as a key tourism and funding vacation spot.
ALSO READ: Rwanda steps up international tourism push with deal with Americas market
The discussions got here a day after Corridor, Kagarara and Kushwah arrived in Kigali part of their African tour. They’ve additionally visited Nigeria, Ghana, and Cameroon.
ALSO READ: Rwandan content material creator Kagarara goes viral after assembly Ashton Corridor
Corridor’s arrival adopted a viral on-line reference to Kagarara, whose content material launched the American health influencer to many Rwandans and helped spark widespread curiosity within the go to.
ALSO READ: RDB seeks companies to advertise Go to Rwanda model in Europe
Corridor is broadly identified for his health, way of life and motivational content material, which has earned him tens of millions of followers throughout social media platforms, making him one of many world's most adopted health influencers.
