Rwanda is ramping up its tourism enlargement technique by in search of skilled corporations to advertise its model throughout key markets in america, Brazil, Mexico, and Argentina.
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The Rwanda Growth Board (RDB), in collaboration with Rwanda’s Embassy in america, has invited proposals from tourism illustration corporations considering supporting Rwanda’s vacation spot advertising actions within the 4 international locations. Functions are due by June 22, 2026.
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The initiative comes amid rising worldwide visibility for the Go to Rwanda model, which has grow to be one of many nation’s flagship instruments for selling tourism, funding, and enterprise alternatives on the worldwide stage.
The USA, specifically, has emerged as a key market in Rwanda's tourism technique, prompting elevated efforts to strengthen model presence and engagement with journey commerce companions, tour operators, media shops and potential guests.
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The newest name for tourism illustration corporations builds on a collection of high-profile partnerships which have expanded Go to Rwanda's attain throughout main sports activities markets in North America and Europe.
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In September 2025, Go to Rwanda signed long-term sponsorship agreements with the Los Angeles Clippers of the Nationwide Basketball Affiliation (NBA) and the Los Angeles Rams of the Nationwide Soccer League (NFL), turning into the primary African tourism model to sponsor groups in each leagues.
The agreements expanded Rwanda's presence in america, one of many world's largest outbound journey markets. By means of the partnerships, the Go to Rwanda model gained visibility on Clippers jerseys, at Intuit Dome in Los Angeles, and throughout SoFi Stadium and Hollywood Park, main leisure venues that host hundreds of thousands of holiday makers yearly.
The partnerships additionally added to a global portfolio that features Arsenal, Paris Saint-Germain (PSG), Atlético de Madrid and Bayern Munich.
Arsenal turned Go to Rwanda's first soccer accomplice in 2018, whereas PSG joined the programme in 2019. Atlético de Madrid and Bayern Munich later joined Rwanda's rising community of worldwide sports activities collaborations.
The partnerships type a part of Rwanda's broader technique to leverage sport as a platform for vacation spot advertising, funding promotion and expertise improvement whereas reaching audiences past conventional tourism campaigns.
The elevated visibility has coincided with regular progress in Rwanda's tourism sector. Tourism revenues reached $647 million in 2024 and are projected to exceed $700 million in 2025, in keeping with official figures.
The sector stays considered one of Rwanda’s main overseas trade earners, supported by sights starting from mountain gorilla tourism and wildlife conservation to conferences, conferences, cultural experiences, and journey journey.
